HD DVD Death by Duel

So Toshiba might be pulling the plug on their HD DVD format, or so says The Hollywood Reporter. Here are a couple reasons why I think they lost:

1. Toshiba has no videogame machine that supports their format (ie. PS3)
2. Unlike Sony, Toshiba has no significant movie experience or studios to back them up
3. Movie deals have been leaning more towards Sony's Blu-Ray
4. Blu-Ray simply sounds cooler than HD DVD. It sounds fresh, since we have been bombarded with the "HD" letters for several years now
5. Technologically, there is no contest.
6. There is no significant price advantage.

Engadget sums it up in much finer detail, but basically, Sony is clearly winning almost all fronts.